Sales & Marketing Articles
Browse 99 articles about Sales & Marketing.
How to Position Your Brand for AI Search: The Truth Layer Strategy
AI agents do the shopping now. Learn how to build a structured, provable truth layer so your product appears in AI-mediated searches and recommendations.
How to Use Google Pomelo to Create On-Brand Marketing Assets for Free
Google Pomelo scans your brand and generates social posts, ad creatives, and campaign ideas at no cost. Here's how to set it up and use it for your business.
How to Check If Your Brand Appears in AI Search: Tools and Strategies
More buyers use AI tools to discover products. Learn how to audit your brand's visibility in ChatGPT, Gemini, and Perplexity and improve your presence.
What Is Answer Engine Optimization (AEO)? How to Get Your Brand Found in AI Search
AEO is the practice of optimizing your brand to appear in AI-powered search tools like ChatGPT, Gemini, and Perplexity. Here's how to get started.
What Is Answer Engine Optimization (AEO)? How to Get Your Brand Found in AI Search
AEO tracks how your brand appears in ChatGPT, Gemini, and Perplexity results. Learn what it is, why it matters, and how to improve your AI search visibility.
Contact Goat: How Printing Press Finds Verified Emails via LinkedIn Without a Public API
Contact Goat cross-checks LinkedIn with Happenstand and runs deep email verification — all without a public API. Here's how to use it inside Claude Code.
How to Check If Your Brand Appears in AI Search Results
AI tools like ChatGPT, Gemini, and Perplexity are now the first stop for product discovery. Here's how to audit your brand's visibility in AI-powered search.
What Is Answer Engine Optimization (AEO)? How to Get Your Brand Found in AI Search
AEO is the practice of optimizing your brand to appear in AI-powered search tools like ChatGPT, Gemini, and Perplexity. Here's what it is and how to start.
How to Set Up Google Pomelli's Business DNA in Under 15 Minutes (Step-by-Step)
Google Pomelli's Business DNA is the foundation for every campaign it generates. Here's how to configure values, aesthetic, tone, logo
Google Pomelli Photoshoot Feature: 4 Templates That Turn One Product Image Into a Full Campaign
Pomelli's photoshoot tool auto-selects from Studio, Ingredient, In Use, and Contextual templates by product type. Change backgrounds with a text prompt.
Google Pomelli Review: 7 Things It Does Well (and 2 Limitations to Know Before You Start)
Pomelli generates 3 campaign concepts from one product image and a target audience prompt. Here's what works, what doesn't, and the animation text bug to avoid.
How to Set Up Google Pomelli for Branded Social Content in Under 30 Minutes
Skip manual brand DNA entry. Screenshot the template, run it through Gemini, paste back in. Here's the full Pomelli setup workflow with the AI shortcut.
Google Pomelli vs. Manual Product Photography — When AI-Generated Photoshoots Are Good Enough
Pomelli's studio, ingredient, in-use, and contextual templates auto-select by product type. Here's an honest look at output quality vs. real photography.
One Prompt Built an Entire Headphone Brand: 5 Things Claude Code + Higgsfield Generated Autonomously
A single Claude Code prompt produced a brand identity, 3 product lines, product photos, Instagram ads, and UGC videos. Here's exactly what was generated.
How to Build and A/B Test a High-Converting Landing Page with Claude Code for Free (PostHog + Vercel Stack)
PostHog for A/B testing, Vercel for hosting, Claude Code to build it — the entire CRO stack costs $0. Step-by-step setup guide.
One Founder Video Lifted Conversion Rate 33% — Here's the Claude Code Landing Page Stack Behind a $1.2M Business
A founder video moved CVR from 10% to 15%. Video testimonials cut Google Ads CPA 7x. Here's the full Claude Code stack that powers it.
Landing Page Speed Kills Conversions: 4 Data Points and How Claude Code Fixes Them in One Pass
A 2-second load time cuts conversions in half. Four speed-to-CVR data points and how to fix them by pasting your Lighthouse report into Claude.
Walmart's ChatGPT Checkout Test Converted 3x Worse Than Its Own Site — What That Means for Agent Commerce
Walmart's AI checkout pilot flopped. The data reveals why agent-mediated buying requires a completely different commercial architecture.
9 Video Testimonials Cut Google Ads Cost Per Conversion from $200 to $30 — The Landing Page Data Behind the Drop
Adding 9 video testimonials to a landing page dropped Google Ads CPC from $200 to $30. Page speed data shows 4-second load kills 80% of conversions vs.
Claude Code's Landing Page Generator Skill: Build a City × Service Matrix for SEO Without Writing a Single Page Manually
Use Claude Code's /landing-page-generator skill to build a city × service matrix — tree trimming Toronto, tree trimming Vancouver