How to Use Google Pomelo to Create On-Brand Marketing Assets for Free
Google Pomelo scans your brand and generates social posts, ad creatives, and campaign ideas at no cost. Here's how to set it up and use it for your business.
What Google Pomelo Actually Does
If you’ve ever spent an afternoon trying to make a Canva graphic look like it belongs to your brand, you know how tedious marketing asset creation can be. Google Pomelo is a free AI marketing tool that short-circuits that process by reading your brand directly and generating content that already fits.
Powered by Google’s Gemini models, Pomelo scans your website, pulls your visual identity and tone, and uses that context to generate social media posts, ad copy, image concepts, and campaign briefs — all without you having to explain what your brand looks like from scratch every time.
This guide walks through how to set it up, how to get useful output from it, and where it fits into a real marketing workflow.
What Google Pomelo Is (and Isn’t)
Google Pomelo is a browser-based tool aimed at small businesses and marketing teams who need to produce branded content faster. It lives at labs.google and is currently free to use as part of Google’s AI experiments.
The core premise: instead of starting from a blank template, you give Pomelo your website URL. It analyzes your colors, fonts, tone of voice, and product or service context, then uses Gemini to generate content that already reflects your brand identity.
What Pomelo Can Generate
- Social media posts (captions, hashtags, suggested visuals)
- Ad creative concepts and copy for platforms like Google and Meta
- Campaign ideas with suggested messaging angles
- Product descriptions and promotional copy
- Email subject lines and preview text
What It Can’t Do
Pomelo isn’t a full design suite. It generates concepts and copy — not finished, production-ready graphics. Think of it as an AI creative director that can brief your designer (or a tool like Canva or Adobe Express) rather than replacing the design step entirely.
It also doesn’t publish content directly to social platforms or ad networks. You’ll need to take the output and use it in your existing tools.
Before You Start: What You’ll Need
Getting started with Pomelo requires almost nothing:
- A Google account (free Gmail works)
- A live website or landing page for your brand (Pomelo scans it to extract brand context)
- A clear idea of what type of content you want to create
If your website is sparse or doesn’t represent your brand well, the output will reflect that. A quick audit of your site before running Pomelo will make a real difference in quality.
Step-by-Step: Setting Up Google Pomelo
Step 1: Access Pomelo
Go to labs.google and look for Pomelo under Google’s AI experiments. Sign in with your Google account. The interface is simple — no dashboard to configure, no settings to dig through.
Step 2: Enter Your Website URL
The first thing Pomelo asks for is your website URL. Enter your homepage or a specific product/service page. Pomelo will crawl the page and extract:
- Your brand color palette
- Typography and visual style signals
- Business type and product/service category
- Tone of voice (based on existing copy)
- Key messages and value propositions
This brand scan is what differentiates Pomelo from generic AI text generators. Rather than describing your brand in a prompt, Pomelo reads it directly.
Step 3: Review the Brand Profile It Generates
After scanning, Pomelo shows you a summary of what it found — your brand colors, detected tone (formal, playful, professional, etc.), and the key themes it pulled from your site.
Take a minute to review this. If something is off — for example, if it pulled a secondary color you rarely use, or if the tone doesn’t match how you actually communicate — you can adjust it before generating content. Fixing the brand profile here saves you from correcting every piece of output later.
Step 4: Choose a Content Type
Once your brand profile is confirmed, choose what you want to create. The main options typically include:
- Social post — pick a platform, describe the campaign or product, and set the goal (awareness, engagement, conversion)
- Ad creative — select the ad format and the action you want users to take
- Campaign concept — describe a product launch, promotion, or seasonal moment and get a full campaign brief
Step 5: Add Context for the Specific Asset
This is where you give Pomelo direction beyond your brand identity. A few things to include:
- The specific product or service you’re promoting
- The target audience (if different from your general customer)
- The goal of the asset (clicks, awareness, purchases, sign-ups)
- Any key message you want emphasized
- Platform-specific requirements (character limits, image ratios, etc.)
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The more specific you are here, the more useful the output. “Summer sale” will get you something generic. “Summer sale on our kids’ sunscreen line targeting parents of children under 10 who care about reef-safe ingredients” will get you something you can actually use.
Step 6: Generate and Iterate
Hit generate. Pomelo will produce several variations — usually three to five — using your brand colors, tone, and the context you provided.
From here, you can:
- Select a variation and refine it with follow-up prompts
- Ask Pomelo to adjust the tone, length, or call to action
- Regenerate with tweaked inputs if the direction is off
- Copy the output directly into your content tools
Getting Better Output: Practical Tips
Most people get mediocre results from AI tools because they treat the first output as the final output. With Pomelo, the best results come from iteration.
Be Specific About the Platform
Instagram captions, LinkedIn posts, Google Search ads, and Facebook carousel copy are all different formats with different expectations. Tell Pomelo the exact platform and format. “A LinkedIn post from the company account, professional tone, 150 words max, with a question to drive comments” will produce something much more usable than “a social media post.”
Use the Tone Controls
If your brand has a distinct voice — dry humor, warm and conversational, authoritative and data-driven — say so explicitly. Pomelo picks up a lot from your site, but it can’t read your mind. If the default output sounds a little flat, a prompt like “make this warmer and more direct, avoid corporate-speak” usually fixes it quickly.
Generate in Batches
One of the most practical uses for Pomelo is content calendar planning. Instead of generating one post at a time, describe a month’s worth of themes or a campaign arc. Ask for five different messaging angles on the same product. Use the output as a starting point for a content calendar, then refine individual pieces.
Treat Headlines and CTAs as Separate Tasks
Pomelo (and most AI tools) tend to produce adequate but not outstanding calls to action. Once you have the body copy you want, ask specifically for five alternative CTAs and pick the one that fits best.
Use Cases: What Pomelo Works Best For
Small Business Social Content
If you’re a small business owner managing your own social presence, Pomelo can compress the time it takes to go from “I need to post something this week” to “I have five usable drafts” down to about 20 minutes. The brand scan means you’re not explaining your business every time.
Product Launches and Promotions
Pomelo is especially useful when you need content fast — a flash sale, a new product drop, a limited-time offer. Describe the promotion, and Pomelo can generate post copy, ad concepts, and email subject lines in one session.
Campaign Ideation
Even experienced marketers sometimes get stuck on angles. Pomelo’s campaign concept output is a useful way to pressure-test messaging approaches. Generate four or five campaign directions, pick the one that resonates, and develop it further.
Ad Copy Testing
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Rather than writing three versions of an ad yourself, generate ten in Pomelo, select the three best structural approaches, and run them as A/B tests. The output won’t be perfect, but it will give you more starting points than you’d draft manually.
Limitations to Know Before You Rely on It
Pomelo is genuinely useful, but it has real limitations worth knowing upfront.
Brand scanning isn’t perfect. If your website copy is thin, outdated, or inconsistent, Pomelo will reflect that. A site with strong, clear copy will produce much better results than one with placeholder text or generic descriptions.
It doesn’t know what’s happened recently. Pomelo reads your site, but it doesn’t know about your last campaign’s performance, what your competitors are doing, or current cultural moments. You need to bring that context yourself.
The visual concepts are descriptions, not files. Pomelo might suggest “a warm, golden-toned flat-lay of the product with hand-drawn botanical accents,” but it won’t produce the actual image. You’d need to use a separate image generation tool (or a designer) for that.
Quality varies by content type. Social captions and ad copy tend to come out well. Longer-form content like blog outlines or email sequences is more hit-or-miss and usually needs more editing.
How MindStudio Extends What Pomelo Starts
Pomelo is excellent for getting from zero to a usable draft quickly. But if you want to take that content further — or automate the whole process — MindStudio is worth knowing about.
MindStudio is a no-code platform for building AI agents and automated workflows. It gives you access to 200+ AI models, including Gemini, in a visual workflow builder — and you can chain them together with actions across your business tools.
Here’s where the two tools complement each other practically:
Content-to-publication pipelines. You can build a MindStudio agent that takes a marketing brief (or even a product URL), generates copy using Gemini, formats it for multiple platforms, and pushes drafts directly into your Notion content calendar or Google Docs — no manual copying required.
Batch content generation. If you need 30 social posts for a campaign rather than 3, a MindStudio workflow handles that. Pomelo is built for interactive, single-session use. MindStudio agents can run in the background and produce at scale.
Multi-model workflows. MindStudio lets you combine Gemini for copy generation with image models like FLUX for visual concepts — in one automated workflow. You can also integrate with HubSpot, Airtable, Slack, and 1,000+ other tools to make the content part of a larger system.
The average MindStudio agent takes 15 minutes to an hour to build, and you can try it free at mindstudio.ai. If you find yourself doing the same Pomelo tasks repeatedly, automating that loop with MindStudio is a practical next step.
FAQ
Is Google Pomelo free to use?
Yes. Pomelo is currently free as part of Google Labs’ AI experiments. You need a Google account to access it, but there’s no paid tier or usage fee. As with all Google Labs products, availability and features can change — it’s worth noting this is an experimental tool, not a fully productized Google offering.
Does Google Pomelo work without a website?
Pomelo’s brand scanning feature requires a live URL. However, if you don’t have a full website, you can try entering a landing page, a Google Business Profile URL, or a product listing page. The results won’t be as rich as a full website scan, but it can still give Pomelo enough context to work with. If you have nothing accessible online, you’ll get more generic output and will need to add brand context manually.
How is Google Pomelo different from just using Gemini or ChatGPT?
The main difference is the brand scan. When you use Gemini or ChatGPT directly, you start with a blank prompt and have to describe your brand each time. Pomelo reads your site and pre-loads that context, which saves time and produces more consistent, on-brand output. That said, for advanced users, direct prompting in Gemini gives you more control over the specific output format, length, and structure.
What types of businesses is Pomelo best suited for?
Pomelo is primarily designed for small to medium-sized businesses, solo founders, and marketing teams without a large creative department. It’s particularly useful for businesses with established websites and consistent branding who need to produce content faster. Larger enterprises with complex brand guidelines may find the brand scan too simplified and prefer custom AI setups.
Can Pomelo generate images or just copy?
Currently, Pomelo generates written content — copy, captions, headlines, campaign briefs, and ad concepts. It may describe visual concepts (colors, layouts, moods), but it doesn’t produce image files. For AI image generation, you’d need a separate tool like Google’s ImageFX, DALL-E, Midjourney, or the image generation models available in MindStudio.
How accurate is the brand scan?
It depends heavily on your website quality. Pomelo reads what’s there — colors, fonts, and text. If your site has strong, clear copy and a consistent visual identity, the brand profile will be accurate and useful. If your site is thin or inconsistent, expect to spend more time adjusting the output. Always review the brand profile summary before generating content to catch any obvious errors.
Key Takeaways
- Google Pomelo is a free AI marketing tool powered by Gemini that scans your website to generate on-brand social posts, ad copy, and campaign ideas.
- Setup takes minutes: enter your URL, review the brand profile, choose a content type, add specific context, and generate.
- The quality of your website directly affects output quality — a well-written, consistent site produces much better results.
- Pomelo works best for social content, ad copy, product promotions, and campaign ideation — less so for long-form or complex content types.
- For repeatable or high-volume content workflows, pairing Pomelo’s output with a tool like MindStudio lets you automate and scale what Pomelo does manually.
If you’re generating marketing content more than a few times a week, it’s worth building that process into a system. MindStudio makes it straightforward to turn a one-off Pomelo session into a repeatable, automated workflow — without writing code.
