Hark by Figure: Pricing, Free Trial, and What It Actually Does
Figure, the humanoid robot company, launched an AI assistant called Hark at $100/month with a free trial. Here's what's known so far.
What is Hark by Figure?
Hark is a new AI personal assistant from Figure, the company better known for building humanoid robots. It’s priced at $100 a month, with a free trial window for people who sign up early. The pitch is similar to other “AI companion” or “AI chief of staff” style products that have popped up recently: an assistant that learns about you and handles tasks on your behalf. What sets Hark apart, at least on paper, is who’s building it. A robotics company with ambitions to put humanoid machines into homes is now also building the software layer meant to manage your life, which raises the obvious question of how much of that software might eventually plug into actual hardware.
TL;DR
- Figure, the humanoid robot company, has launched Hark, an AI personal assistant priced at $100 per month.
- Early sign-ups can get a free trial month before being billed, which is the main hook driving attention right now.
- Hark fits into a growing category of “AI butler” apps that ask for deep personal access in exchange for proactive help with daily tasks.
- The connection to Figure’s robotics work is notable because the same company building physical humanoid robots is now building the software assistant layer that could eventually interface with them.
- As with any assistant that wants broad access to your calendar, messages, or accounts, the privacy tradeoff is the thing to scrutinize before paying for a subscription.
- Details on Hark’s exact feature set, supported integrations, and long-term roadmap are still thin, since this is a fresh launch without much public documentation yet.
How much does Hark cost?
Hark is launching with a $100 per month plan. That puts it well above the price of a typical chatbot subscription (most general AI assistants run $20 to $30 a month) and closer to premium productivity or concierge-style tools. The free trial month is the entry point most people are hearing about right now, letting early adopters test the assistant before committing to the full price.
A hundred dollars a month is a serious ask for a brand-new product with limited public track record. That price tag only makes sense if Hark can reliably handle tasks that would otherwise cost you time or money elsewhere, things like scheduling, research, communication drafting, or coordination across apps. Whether it clears that bar is still an open question, since the product is early and most of what’s circulating right now is sign-up buzz rather than hands-on reviews.
Why is a robot company building a personal assistant app?
Figure’s core business is humanoid robotics: machines designed to work in physical spaces, potentially including homes and warehouses. Building an AI assistant that lives in an app, separate from any physical robot, might look like a detour. But it fits a pattern you’re seeing across the AI industry, where companies race to get a “personal layer” of AI established with users before focusing on hardware deployment.
Think of it this way: before a robot can fold your laundry, something needs to know your schedule, your preferences, and your household routines. An assistant like Hark could function as that early data and relationship layer. If Figure’s robots eventually ship at scale, having an existing software assistant already embedded in people’s daily routines gives the company a head start on integration. That’s speculation based on the obvious strategic logic, not a confirmed roadmap, but it’s the most plausible reason a hardware-first company is also shipping a $100/month software product.
What does Hark actually do?
Specifics on Hark’s exact feature set are still limited. It’s being positioned in the same general category as other AI personal assistants that have emerged recently, apps and services built around the idea of “Dot” or “Muse” style companions: the assistant learns about you over time and proactively helps manage tasks, rather than waiting for you to type a prompt every time you need something.
The joke going around when Hark launched was straightforward: these AI agents are handy, but they can’t do your laundry, except maybe this one eventually will, given who’s building it. That’s a fair summary of where things stand. Hark is a software assistant today. Any connection to Figure’s physical robots is implied by the company’s identity, not by anything Hark currently does.
Is Hark worth signing up for?
That depends heavily on how much you value a free trial month versus what you’re willing to pay once it ends. At $100 a month, Hark sits in premium territory. If you’re curious, the free trial is a low-risk way to see what the assistant can actually do before the billing kicks in. That’s true of basically every “AI butler” launch right now: the free trial is the real product being marketed, since it’s the only way to evaluate whether the paid tier earns its price.
Before handing over trial access, it’s worth asking what permissions Hark wants. Assistants built to be proactive and personalized typically need access to things like your calendar, contacts, messages, or connected accounts to be useful. That’s standard for the category, but it’s also exactly the kind of access that deserves a second look, especially from a company whose long-term business model may extend beyond software into physical robots operating in your home. None of this means Hark is doing anything improper. It just means the usual due diligence applies: check what data is being collected, how it’s stored, and whether you can delete it if you cancel.
What should you check before paying $100 a month?
A few practical things worth confirming directly from Figure before the free trial converts to a paid subscription:
- What exact permissions and data access Hark requires to function.
- Whether the $100/month price is locked in or subject to change after the trial period.
- What happens to your data and account history if you cancel.
- Whether Hark works as a standalone product or depends on other connected services to be useful.
Because this is a new launch, the terms and feature details are likely to evolve quickly. Anyone trying the free trial should treat the fine print as changeable rather than fixed.
Frequently Asked Questions
What is Hark by Figure?
Hark is an AI personal assistant launched by Figure, the humanoid robotics company. It’s designed to help manage daily tasks and is offered as a subscription service.
How much does Hark cost per month?
Hark launches at $100 per month, with a free trial month available to early sign-ups before billing begins.
Is Hark connected to Figure’s robots?
Hark is a software assistant and is not described as requiring or controlling a physical robot. The connection to Figure’s robotics business is strategic rather than functional at this point, since the same company builds both.
Is there a free trial for Hark?
Yes, Figure is offering a free trial month to people who sign up early, before the $100/month plan takes effect.
Is Hark worth the $100/month price?
That depends on what tasks it can reliably handle and how much personal data access you’re comfortable granting. Since the product just launched, independent, hands-on reviews are still limited, so the free trial is the most practical way to judge its value before committing to the paid tier.