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[LinkedIn] Create post

The [LinkedIn] Create Post block publishes a post to a LinkedIn account that has been connected via OAuth.

Publish posts to LinkedIn from connected accounts

The [LinkedIn] Create Post block publishes a post to a LinkedIn account that has been connected via OAuth. It takes a text message as its primary input, along with a visibility setting that controls whether the post is shown publicly or only to the account's connections. Optional inputs allow attaching a single piece of media — either an image URL, a video URL, a document URL, or an article URL — along with optional title and description text for enriching media or article previews.

The block supports several post formats depending on which optional fields are provided. Supplying an image URL creates a photo post, a video URL creates a video post, a document URL creates a document post displayed as a carousel, and an article URL generates a link preview. Only one media type can be used per post. The block returns void, meaning it performs the posting action without passing any output data to downstream blocks.

This block fits into workflows that automate social media publishing, such as distributing AI-generated content, syndicating blog posts or reports to LinkedIn, or triggering posts based on upstream events like form submissions, scheduled timers, or data from other workflow blocks.

What you can build

Real-world workflows powered by the [LinkedIn] Create post block.

Automated Content Publishing

Generate a LinkedIn post from an AI writing block and automatically publish it to a connected account on a scheduled basis.

Blog Post Syndication

When a new article is published, share it to LinkedIn as a link preview with a custom title and description pulled from the article metadata.

Report and Document Sharing

Automatically post a PDF or presentation to LinkedIn as a slideshow carousel after a report is generated or approved in a workflow.

Product Launch Announcements

Trigger a LinkedIn post with an image and announcement text when a new product or feature is added to a connected data source.

Lead Capture Follow-Up

Post targeted content to LinkedIn after a form submission or CRM event to reinforce messaging to a relevant audience.

Social Media Monitoring Response

Publish a LinkedIn update in response to a monitored keyword or trend detected by an upstream data or search block in the workflow.

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Common questions about [LinkedIn] Create post

What are the required parameters for this block?

The block requires a message string containing the text content of the post, a visibility value of either PUBLIC or CONNECTIONS, and a LinkedIn OAuth connectionId to authenticate with the connected account.

What does this block return?

The block returns void. It performs the action of creating the LinkedIn post but does not pass any output data to subsequent blocks in the workflow.

Can I attach both an image and a document to the same post?

No. The block supports attaching only one media type per post. You can provide an imageUrl, videoUrl, documentUrl, or articleUrl, but not more than one in a single post.

What file types and sizes are supported for document attachments?

The documentUrl field accepts a URL pointing to a PDF, PPT, PPTX, DOC, or DOCX file with a maximum size of 100MB. Documents are displayed as a slideshow carousel on LinkedIn.

What kinds of workflows commonly use this block?

This block is commonly used in content automation workflows, such as scheduled post publishing, blog or report syndication, product announcement pipelines, and event-triggered social media updates where LinkedIn is one of the distribution channels.

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